Owning your own domain for your online store is an important move towards credibility and professionalism. If you offer products on several popular marketplaces, you should know what you can do to use your domain name on platforms such as Rozetka, Prom.ua, and OLX. In this post, we’ll go over the reasons why this is beneficial and how you can connect or register your own domain to all of these platforms. We’ll discuss the advantages both for private sellers and companies, and also get practical advice that isn’t stuffed with technical language.

What is the purpose of this?

Connecting your domain’s name with your store online offers many advantages.

• Trust and brand: If your business is located at myshop.com in place of the lengthy website URL for marketplaces, it appears more professional and improves the confidence of the customer. A personal domain will help to increase your brand’s credibility in the minds of customers.
• Advertising convenience: It is easy to promote your business in advertisements and on social media with simple URLs that your customers can remember with ease. For instance, it’s easier to use myshop.ua on banners or business cards instead of a lengthy link from an external website.
• SEO marketing: On certain platforms (such as Prom.ua), the use of your own domain may positively impact SEO. Your site will be better indexed by the search engine. Even though large marketplaces rank very well, having your own domain allows you to establish an online presence that is distinct from the others.

Then, let’s take a look at the benefits of connecting a domain to every marketplace.

Prom.ua Connecting your personal domain.

Prom.ua is among the biggest marketplaces in Ukraine. It also lets sellers create an online store. The best part is that on Prom.ua, you are able to add your own domain name instead of using the store’s standard address. Here’s how:

1. Register a domain: If you don’t have a domain, make sure you sign up for one. Any respectable domain registrar may accomplish this. It’s crucial to select the right domain name for the business you run.
2. Configure DNS (name servers): After you have registered the domain, sign in to your control panel for your registrar to update the DNS settings. You must specify Prom.ua’s specific name servers for your domain.
   The process “points” the domain you own to Prom.ua’s servers, so that it can display your website. Be assured, this is quite simple to accomplish in the interface of your registrar. DNS changes are as simple as several clicks.
3. Include the domain name in your Prom.ua account: Log in to your seller’s account at Prom.ua. Go to the Website Management Domain name. Choose “External domain” and type in the name you registered (without http, www, or http simply the domain).
4. Wait for confirmation: You’ll have to wait for a while before the changes be in into effect. DNS updates could take between 2 and 24 hours. Following that, you will be able to access you’ll be able to access your Prom.ua shop will become available through your own domain. The previous Prom address will remain active in a parallel fashion, but your customers will be focusing on the new address.

Important to know: Connecting your own domain to Prom.ua is only available to paid-for service plans. If you’re currently on a free plan, you must upgrade before. If you’re looking to establish a serious online store, it’s worth the investment because you’ll be able to get an address that is professional (like myshop.com as opposed to myshop.prom.ua) and greater customer confidence, and SEO benefits.

Rozetka, can you connect to your domain?

Rozetka is Ukraine’s most prominent online marketplace where thousands of entrepreneurs offer their goods. Many people wonder if they can “attach” their website to the Rozetka store’s page. At present, direct domain connections to Rozetka are not possible. All sellers are part of the one Rozetka website, and have addresses such as rozetka.com.ua /…. This cannot be replaced by myshop.ua.

However, this does not mean that your domain isn’t worth it! In order to be an official Rozetka seller, you must have an online store that is on an additional site (it’s one of the requirements for a partnership). Therefore, you’re likely to have a domain-based website to create in parallel. The second option is to use your domain as a handy redirect. For instance, you can set up a redirection such that whenever someone visits yourdomain.ua and clicks on the domain, they are automatically directed to the Rozetka selling page. This can be done through the control panel of your domain.

Practical tip: Make use of your website on your own domain to showcase your brand’s image. Provide contact information, and include the “Buy at Rozetka” button or hyperlinks. This way, the website you have and the Rozetka website will complement one another. Make sure to mention your domain name in advertisements. It looks more professional, even though the redirect is to Rozetka.

OLX connects a domain with an OLX store

OLX is an extremely well-known classifieds website that allows business users to build their own OLX store. An OLX store is basically a miniature website on OLX, which is where all your company information and listings are put together. What is a domain, and how does it function here?

Contrary to Prom.ua, OLX automatically gives your store an address, which is an underdomain of OLX. Your store page can appear like myshop.olx.ua, for instance. This is a good thing since there is no need to purchase an additional domain or set up hosting. It operates “out of the gate” and is indexed through a search engine.

Even so, owning your own domain may be beneficial. If you already have a popular website name (say myshop.ua), then you can set up redirects so that people typing your domain will be directed towards your OLX store. This will allow you to promote a memorable, short domain while customers land on the OLX shop. This makes your shop look more sturdy and builds the trust of your customers.

Be aware that OLX storefronts are a cost-based feature (you must purchase OLX Pro or another package). The process is easy. Choose a name for your store (this is incorporated into the OLX URL) and upload your logo, a description, and your store is now up. You can decide if you want to continue using the OLX subdomain or to promote your own domain by using a redirect.

Conclusion

Connecting your domain’s name to marketplaces is a fantastic method to increase the credibility and confidence in your company. On Prom.ua, this feature is fully allowed. You can even run your online store on your own domain. This is particularly useful for SEO and branding. For Rozetka and OLX Direct, domain linking isn’t possible; however, you can make use of redirects and integrate your website with the marketplace’s page. This will ensure that your customers will be able to locate you with a clear website address, and you will enjoy all the advantages of selling on major platforms.

As experience has shown, using the advantages of marketplaces and the advantages of owning your domain will yield the best results. Your site appears professional, and customers feel more secure whenever they find your website in advertisements or on the bar in their browser. Utilize these suggestions to help take your online business to the next level and increase your visibility in the marketplaces and further!